Announcement:
Establishment of OriginX Hong Kong
We are pleased to announce the formation of OriginX, a joint venture between shiftX and Unitrans, a strategic step forward in unifying Cross-Staff Asia Pacific and Unistaff activities under one single brand. This development marks an important evolution in our operating structure, aligning our regional presence with the shiftX brand while enhancing our service capabilities at our origin offices in Asia.
Key Highlights
Operational Consistency Our existing teams in Shanghai and other origin offices will continue their excellent work with enhanced support from the Hong Kong control tower. In the first step. The teams are now working on all necessary details to make the changeover as smooth as possible. This includes the distribution of work between the teams and important topics like new house bills of lading.
Regional Control Tower The Hong Kong office will serve as the central hub for network coordination, performance management, and strategic oversight across all Asia origin locations.
OriginX will finally take over the responsibility of managing the booking agents network in Asia.
Complete Team Continuity Current employees from Cross-Staff AP and Unistaff remain in place - this change is purely structural, not personnel-related.
Strategic Benefits
By uniting under OriginX, we create:
- Stronger network coordination across Asia
- Shared best practices while preserving local expertise
- A unified platform for future growth
- Readiness for the technical transformation towards a more data driven organization
Next Steps
We will share further details on specific functions and leadership appointments in the coming weeks as we finalize the transition plan. Our current timeline for the change reads:
- Hong Kong in October 2025
- Shanghai in November 2025
Either Conor or one of us will reach out to you with more details once available and please do not hesitate to reach out if you have questions or important comments supporting the transformation process.